Civil movement

LIONS NOT SHEEP have emerged to create a business movement that will

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Salt Lake City, Utah – (Newsfile Corp. – Aug. 26, 2022) – Over the past two years, Lions Not Sheep has become a dominant force in the apparel industry, approaching $20 million in annual sales over the past two years. only their second year – and the brand shows no signs of slowing down in 2023.

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To see the full announcement, including downloadable images, biographies and more, click here.

Key points to remember:

  • Lions Not Sheep is growing by leaps and bounds with $20 million in annual sales in its second year alone.
  • The company has amassed millions of followers on its social media platforms with the message that Lions are created from those who represent family, authenticity, integrity and growth beyond themselves .
  • Led by founder Sean Whalen and former TapouT co-founder Dan Caldwell, the two are on a mission to create a lifestyle that goes beyond just a clothing business.

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About Lions, Not Sheep

Lions not sheep was founded by Sean Whalen in 2014 and slowly gathered followers until it became a movement – a movement of individuals who chose not to be mediocre, not to be ordinary and never to give up . Made of people who are willing to risk everything by courageously forging their own path where there was none. At Lions Not Sheep, you have two choices. LEAD or be LED. We are a generation of LEADERS. We are a generation of LIONS. To learn more, please visit:


Matt Fitzgerald
[email protected]

Source: Lions, Not Sheep

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